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In blog

By Hollie Baigent

London Design Week 15-18th Sept

On 22, Sep 2014 | In blog | By Hollie Baigent

Digital Experiences – Products – Services – Entrepreneurship 
Since relocating to Copenhagen, I took the opportunity to attend London Design Week in September with two girlfriend’s a photographer and business development manager. For four days we ventured to design talks and exhibitions across the city centre.


Day 1: Design Cafe new collection 19 Greek Street. A gallery intent to have you stay. The gallery is designed around visitors sipping tea on the unique furniture’s to enjoy the space. To their disarray visitors had to book a few days in advance to fully experience the gallery with tea which undermines the title.

Day 2: Kicked of the day listening to The Future of Money Panel – more theoretical than practical, the talk challenged how customers experience bank services and money today. The discussion highlight was a studio concept to challenge the convenience of how consumers spend money today. In this concept designers proposed monitoring customer spending habits through hormones and emotions; to explore this theory they developed a tech sensors that could detect hormones through salvia while customers brushed their teeth.

Followed by the Designing for 21st century retail fragrance lab. The 3 speakers in this event (a presentation and discussion hosted by Linda Hewson, Creative Director, Selfridges; Philip Handford, Creative Director, Campaign; Chris Sanderson, Co-founder, The Future Laboratory) were persuasive and engaging which added to eager atmosphere and excitement about thinking ‘big’ about the future. The talkers discussed new digital retail experiences around the world and how technology will play a huge part in this overall experience.
I highly recomm10700244_10203699694506341_4302120714378593856_oend anyone to visit the promo brief fragrance lab in ‘Self Fridges’ a large department store in London (to my disappointment it was not a innovative fridge company).
Horst exhibition – The most brilliant fashion, interior, beauty photographer of his time.

Day 3: Bright Ideas to Make Life Better
Only a small exhibition the highlight was the design of an illustrative book to teach westerners how to learn Chinese characters through shapes and pictures.
Day 4: Co-Design and collaborations. To finish the 4 days I started the day at a talk on What is the role of designers in the brave new world of open innovation?  On the panel included speakers from LEGO, New Deal Design, IDEO, TILT. Although the discussion was not really hard hitting… it did make you have a warm feeling in your belly of what your role as a designer is. Panellists see designers as ‘connectors’ and were tasked to think more like ‘architects’.

10484945_10203699694386338_4127995772535300191_oNext: Visit ‘Old Truman Brewery’. “Tent and Super Brands London”.

To finish the 4 days we ended up at the ‘Tent and Super Brands London” – two stories of products, digital experiences and startups. All I can say is WOW!

I recommend anyone to check-out the London Design Festival next week – but have a itinerary there is so much to see.